{"id":725,"date":"2020-03-10T05:34:00","date_gmt":"2020-03-10T09:34:00","guid":{"rendered":"https:\/\/cofomos.cluster051.hosting.ovh.net\/enterprise-architecture-a-blueprint-for-planning-and-developing-your-business-strategies\/"},"modified":"2025-01-15T08:14:19","modified_gmt":"2025-01-15T13:14:19","slug":"larchitecture-dentreprise-un-schema-damenagement-et-de-developpement-de-vos-strategies-daffaires","status":"publish","type":"post","link":"https:\/\/old.cofomo.com\/fr\/perspectives\/larchitecture-dentreprise-un-schema-damenagement-et-de-developpement-de-vos-strategies-daffaires\/","title":{"rendered":"L\u2019architecture d\u2019entreprise, un sch\u00e9ma d\u2019am\u00e9nagement et de d\u00e9veloppement de vos strat\u00e9gies d\u2019affaires"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">L\u2019architecture d\u2019entreprise arrime les solutions technologiques \u00e0 vos strat\u00e9gies et besoins d\u2019affaires dans une perspective d\u2019\u00e9volution et de rentabilit\u00e9 \u00e0 long terme.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La Ville de Montr\u00e9al d\u00e9finit son plan d\u2019urbanisme comme le \u00ab&nbsp;<em>document de r\u00e9f\u00e9rence en mati\u00e8re d\u2019am\u00e9nagement du territoire de Montr\u00e9al.<\/em>&nbsp;[\u2026]<em>&nbsp;Le Plan d\u2019urbanisme pr\u00e9sente la vision d\u2019am\u00e9nagement et de d\u00e9veloppement du territoire de la Ville de Montr\u00e9al ainsi que les mesures servant \u00e0 mettre en \u0153uvre les orientations et les objectifs qui en d\u00e9coulent&nbsp;<\/em>\u00bb. Ce plan soutient le d\u00e9veloppement \u00e9conomique, assure un environnement sain et am\u00e9liore la qualit\u00e9 de vie des citoyens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On pourrait dire la m\u00eame chose de l\u2019architecture d\u2019entreprise; elle&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>soutient le mod\u00e8le d\u2019affaires de l\u2019organisation;<\/li>\n\n\n\n<li>garantit une fonction TI en bonne sant\u00e9;<\/li>\n\n\n\n<li>am\u00e9liore l\u2019exp\u00e9rience utilisateur (UX) et l\u2019exp\u00e9rience client (CX).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019architecture d\u2019entreprise, c\u2019est quatre \u00ab&nbsp;\u00e9cosyst\u00e8mes&nbsp;\u00bb int\u00e9gr\u00e9s.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Architecture d\u2019affaires&nbsp;: strat\u00e9gie d\u2019affaires, gouvernance, organisation et processus d\u2019affaires.<\/li>\n\n\n\n<li>Architecture de donn\u00e9es&nbsp;: strat\u00e9gie informationnelle, gouvernance des donn\u00e9es et des contenus, structure des actifs logiques et physiques.<\/li>\n\n\n\n<li>Architecture d\u2019applications&nbsp;: gestion du portefeuille applicatif, structure des applications, leurs liens et leurs relations avec les processus d\u2019affaires.<\/li>\n\n\n\n<li>Architecture technologique&nbsp;: l\u2019infrastructure soutenant le d\u00e9ploiement des processus d\u2019affaires et des applications au sein de l\u2019organisation.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Composante essentielle de&nbsp;<a href=\"https:\/\/old.cofomo.com\/fr\/services\/services-et-solutions-applicatives\/\">la planification strat\u00e9gique<\/a>, l\u2019architecture d\u2019entreprise met \u00e0 plat le \u00ab&nbsp;syst\u00e8me nerveux central&nbsp;\u00bb de votre strat\u00e9gie d\u2019affaires. Si une architecture bien con\u00e7ue contribue ind\u00e9niablement au succ\u00e8s de votre organisation, une architecture mal pens\u00e9e est un cauchemar \u00e0 long terme garanti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans une soci\u00e9t\u00e9 o\u00f9&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.kabane.ca\/chiffres-numerique-canada-2017\" target=\"_blank\">80&nbsp;% de la population utilise un mobile<\/a>&nbsp;pour interagir avec les organisations priv\u00e9es, publiques et parapubliques, et o\u00f9 ces diff\u00e9rents types d\u2019\u00e9tablissements investissent comme jamais dans des projets et solutions de transformation num\u00e9rique, l\u2019architecture d\u2019entreprise est la cl\u00e9 de vo\u00fbte de la r\u00e9ussite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est surtout vrai en ce qui concerne l\u2019am\u00e9lioration de l\u2019exp\u00e9rience client, ce Graal d\u2019une transformation r\u00e9ussie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Force est d\u2019admettre qu\u2019il y a encore loin de la coupe aux l\u00e8vres, et que bien des organisations continuent de jouer sur le banc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am\u00e9liorer l\u2019exp\u00e9rience client, enjeu technologique ou organisationnel?<br>Les deux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/go.forrester.com\/blogs\/predictions-2019-transformation-goes-pragmatic\/\" target=\"_blank\">Forrester Research remarque que si l\u2019exp\u00e9rience client est le&nbsp;<em>buzzword<\/em>&nbsp;\u00e0 la mode<\/a>, peu d\u2019organisations r\u00e9ussissent \u00e0 mettre en \u0153uvre une strat\u00e9gie concr\u00e9tisant les promesses qu\u2019il v\u00e9hicule.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les organisations comprennent l\u2019enjeu que repr\u00e9sente l\u2019am\u00e9lioration de l\u2019exp\u00e9rience client, aussi bien en mati\u00e8re d\u2019efficacit\u00e9, qu\u2019en mati\u00e8re de d\u00e9veloppement de march\u00e9 et d\u2019accroissement des revenus. Toutefois, beaucoup per\u00e7oivent d\u00e9favorablement la transformation num\u00e9rique qu\u2019implique l\u2019am\u00e9lioration de l\u2019exp\u00e9rience client&nbsp;:&nbsp;<a href=\"https:\/\/old.cofomo.com\/fr\/comment-aborder-avec-serenite-votre-transformation-numerique\">c\u2019est \u00ab&nbsp;compliqu\u00e9&nbsp;\u00bb et pas seulement \u00e0 cause de la technologie<\/a>. C\u2019est toute la gestion de leur organisation que les dirigeants doivent repenser. Le risque est de taille et bouscule des fa\u00e7ons de faire qui, \u00e0 d\u00e9faut d\u2019\u00eatre \u00ab&nbsp;<em>in<\/em>&nbsp;\u00bb, ont souvent fait leurs preuves. R\u00e9sultats&nbsp;: beaucoup abandonnent en cours de route; d\u2019autres poursuivent leur r\u00e9flexion, cahin-caha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est ici qu\u2019intervient le pragmatisme&nbsp;: \u00ab&nbsp;N\u2019essaie pas de tout faire. Fais une chose bien.&nbsp;\u00bb (Steve Jobs)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plut\u00f4t que de tout miser sur une approche radicale qui r\u00e9volutionnerait d\u2019un seul coup l\u2019organisation, ses processus, fa\u00e7ons de faire et technologies, il est plus judicieux de cibler des optimisations num\u00e9riques plus modestes, moins co\u00fbteuses et qu\u2019on peut \u00ab&nbsp;cuisiner \u00e0 feu doux&nbsp;\u00bb en fonction de l\u2019\u00e9volution du march\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien \u00ab&nbsp;mitonn\u00e9e&nbsp;\u00bb, cette approche concentre les efforts sur des innovations pouvant \u00eatre mises en \u0153uvre graduellement, dont les retomb\u00e9es peuvent \u00eatre mesur\u00e9es rapidement et dont le potentiel d\u2019it\u00e9rations fait de la place aux essais, aux erreurs et aux am\u00e9liorations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple&nbsp;: mon\u00e9tiser vos donn\u00e9es dans une optique de marketing \u00e0 valeur ajout\u00e9e pour vos clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quand on sait que la probabilit\u00e9 de vendre \u00e0 un prospect d\u00e9passe rarement les 20&nbsp;%, que les co\u00fbts associ\u00e9s \u00e0 l\u2019acquisition d\u2019un client sont 5 fois sup\u00e9rieurs \u00e0 ceux consacr\u00e9s \u00e0 sa r\u00e9tention, que la probabilit\u00e9 de vendre \u00e0 un client se situe autour de 70&nbsp;%, et qu\u2019accro\u00eetre de 5&nbsp;% la r\u00e9tention peut augmenter les profits de 25 \u00e0 50&nbsp;%, il tombe sous le sens que les donn\u00e9es client constituent non seulement un formidable actif, mais aussi un puissant moteur de personnalisation de son exp\u00e9rience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les banques l\u2019ont compris, elles qui rivalisent d\u2019inventivit\u00e9 pour attirer de nouveaux clients et fid\u00e9liser ceux qu\u2019elles ont. Idem pour le secteur des assurances. Pas une semaine ne passe sans qu\u2019une nouvelle appli n\u2019apparaisse sur le march\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pas besoin d\u2019avoir les poches aussi profondes qu\u2019une institution financi\u00e8re pour innover. Une campagne d\u2019infolettre bien ficel\u00e9e est un outil aussi efficace qu\u2019abordable pour&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>valoriser vos donn\u00e9es clients;<\/li>\n\n\n\n<li>d\u00e9velopper et entretenir une relation privil\u00e9gi\u00e9e et durable avec vos clients;<\/li>\n\n\n\n<li>optimiser le rendement de vos communications avec votre r\u00e9seau de clients;<\/li>\n\n\n\n<li>fid\u00e9liser vos clients et augmenter vos ventes;<\/li>\n\n\n\n<li>accro\u00eetre la visibilit\u00e9 de votre marque;<\/li>\n\n\n\n<li>prospecter de nouveaux clients (abonnement \u00e0 votre infolettre via votre site Web);<\/li>\n\n\n\n<li>amplifier votre force de vente.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tout \u00e7a, \u00e0 condition que vos donn\u00e9es soient de qualit\u00e9 et&nbsp;<a href=\"https:\/\/old.cofomo.com\/fr\/services\/services-et-solutions-applicatives\/\">que votre architecture d\u2019entreprise vous permette<\/a>&nbsp;d\u2019en extraire le maximum d\u2019information et d\u2019<em>insights<\/em>&nbsp;\u00e0 valeur ajout\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conclusion&nbsp;:&nbsp;<a href=\"https:\/\/old.cofomo.com\/fr?choose_locale=1#notre-histoire\">une solide exp\u00e9rience des affaires<\/a>, une connaissance des sp\u00e9cificit\u00e9s sectorielles, une ma\u00eetrise approfondie des TI et une solide dose de pragmatisme sont essentielles pour \u00e9laborer une&nbsp;<a href=\"https:\/\/old.cofomo.com\/fr\/services\/services-et-solutions-applicatives\/\">architecture viable, \u00e9volutive et rentable<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/old.cofomo.com\/fr\/nous-joindre\">Laissez-nous vous aider.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019architecture d\u2019entreprise arrime les solutions technologiques \u00e0 vos strat\u00e9gies et besoins d\u2019affaires dans une perspective d\u2019\u00e9volution et de rentabilit\u00e9 \u00e0 long terme. La Ville de Montr\u00e9al d\u00e9finit son plan d\u2019urbanisme comme le \u00ab&nbsp;document de r\u00e9f\u00e9rence en mati\u00e8re d\u2019am\u00e9nagement du territoire de Montr\u00e9al.&nbsp;[\u2026]&nbsp;Le Plan d\u2019urbanisme pr\u00e9sente la vision d\u2019am\u00e9nagement et de d\u00e9veloppement du territoire de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[],"expertise":[37],"topics":[38],"class_list":["post-725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspectives","expertise-strategie","topics-avis-dexpert"],"featured_image_src":"https:\/\/old.cofomo.com\/wp-content\/uploads\/2020\/03\/modern_architecture_for_urban_planning_similarity_with_enterprise_architecture_small.webp","author_info":{"display_name":"admin9887","author_link":"https:\/\/old.cofomo.com\/fr\/author\/admin9887\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019architecture d\u2019entreprise, un sch\u00e9ma d\u2019am\u00e9nagement et de d\u00e9veloppement de vos strat\u00e9gies d\u2019affaires - | 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