{"id":2511,"date":"2017-09-27T12:15:00","date_gmt":"2017-09-27T16:15:00","guid":{"rendered":"https:\/\/cofomos.cluster051.hosting.ovh.net\/?p=2511"},"modified":"2025-01-15T08:14:56","modified_gmt":"2025-01-15T13:14:56","slug":"5-actions-pour-accelerer-votre-virage-numerique","status":"publish","type":"post","link":"https:\/\/old.cofomo.com\/fr\/perspectives\/5-actions-pour-accelerer-votre-virage-numerique\/","title":{"rendered":"5 actions pour acc\u00e9l\u00e9rer votre virage num\u00e9rique"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Vous \u00eates impatient(e) de r\u00e9colter les fruits de votre transformation num\u00e9rique\u2009? Voici 5 actions simples \u00e0 entreprendre sans tarder pour poursuivre ce virage capital.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 la lumi\u00e8re des succ\u00e8s fracassants des g\u00e9ants am\u00e9ricains du Web \u2013 je devrais \u00e9crire du num\u00e9rique, les fameux GAFA (qui de Google ou de Apple sera la premi\u00e8re \u00e0 atteindre 1 000 milliards de dollars de capitalisation boursi\u00e8re ?) \u2013 on constate que le virage num\u00e9rique est un puissant levier d\u2019am\u00e9lioration de la performance et de la valeur g\u00e9n\u00e9r\u00e9e par les organisations. Les dirigeants qui ont amorc\u00e9 l\u2019\u00e9volution num\u00e9rique&nbsp;de leur entreprise veulent voir se concr\u00e9tiser les promesses attendues. Pourtant, de nombreux freins persistent et les plus observ\u00e9s sont, sans surprise :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>la r\u00e9sistance au changement;<\/li>\n\n\n\n<li>les d\u00e9fis \u00e0 faire \u00e9voluer les syst\u00e8mes d\u2019entreprise;<\/li>\n\n\n\n<li>justifier ou mesurer le retour sur investissement;<\/li>\n\n\n\n<li>le manque de comp\u00e9tences internes;<\/li>\n\n\n\n<li>le manque de ressources financi\u00e8res.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, me direz-vous, comment acc\u00e9l\u00e9rer ce virage num\u00e9rique et acqu\u00e9rir l\u2019agilit\u00e9 n\u00e9cessaire ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.<\/strong><strong>&nbsp;<\/strong>Revisitez fr\u00e9quemment votre strat\u00e9gie num\u00e9rique et votre proposition de valeur. Comment devriez-vous concentrer vos efforts pour continuer \u00e0 cr\u00e9er de la valeur ? Quel est le mod\u00e8le de revenus le mieux adapt\u00e9 ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.<\/strong><strong>&nbsp;<\/strong>Ne vous contentez pas d\u2019am\u00e9liorer l\u2019exp\u00e9rience client, mais aussi l\u2019exp\u00e9rience employ\u00e9s (et bient\u00f4t l\u2019exp\u00e9rience partenaires). Comment devriez-vous r\u00e9inventer l\u2019exp\u00e9rience client et employ\u00e9 de mani\u00e8re \u00e0 recr\u00e9er du lien et \u00e0 augmenter la satisfaction ? Comment apprendre \u00e0 mobiliser les r\u00e9seaux sociaux afin d\u2019accro\u00eetre la performance individuelle et collective ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.<\/strong>&nbsp;Choisissez avec soin votre plateforme de diffusion de ces services. Comment pourriez-vous enrichir l\u2019offre existante par des offres num\u00e9riques compl\u00e9mentaires ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4.<\/strong>&nbsp;R\u00e9inventez votre organisation. Quel mod\u00e8le de leadership devriez-vous mettre en \u0153uvre pour connecter les talents de votre organisation ? Quelle est la strat\u00e9gie d\u2019innovation que vous devriez adopter afin de valoriser l\u2019intelligence collective ? Quelle approche de gestion du changement devriez-vous mettre en place afin d\u2019engager l\u2019ensemble de vos employ\u00e9s ? \u00cates-vous pr\u00eats \u00e0 laisser vos \u00e9quipes prendre des d\u00e9cisions et leurs responsabilit\u00e9s, exp\u00e9rimenter et apprendre \u00e0 travailler diff\u00e9remment, \u00e0 les encourager et \u00e0 les soutenir, m\u00eame en cas d\u2019\u00e9chec, et \u00e0 les inciter \u00e0 poursuivre ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5.&nbsp;<\/strong>Suivez chacune des \u00e9tapes de votre transformation num\u00e9rique. Quels indicateurs de performance devriez-vous adopter et suivre compte tenu de la culture de votre entreprise ?<br>En r\u00e9sum\u00e9,&nbsp;la port\u00e9e de votre transformation num\u00e9rique va bien au-del\u00e0 des outils et de la technologie&nbsp;\u2013 la technologie reste centrale, bien s\u00fbr, mais elle n\u2019est pas tout. Vivez cette aventure autour d\u2019une vision partag\u00e9e et coh\u00e9rente, comme une r\u00e9volution des mod\u00e8les d\u2019affaires et op\u00e9rationnels, avec une exp\u00e9rience client renouvel\u00e9e, des processus optimis\u00e9s, une culture de l\u2019innovation, de l\u2019agilit\u00e9 et de la collaboration. La transformation num\u00e9rique doit \u00eatre comprise pour ce qu\u2019elle est : une aventure de transformation organisationnelle et un changement de paradigme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et vous, \u00eates-vous pr\u00eat(e) \u00e0 passer \u00e0 la vitesse sup\u00e9rieure ?&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates impatient(e) de r\u00e9colter les fruits de votre transformation num\u00e9rique\u2009? Voici 5 actions simples \u00e0 entreprendre sans tarder pour poursuivre ce virage capital. \u00c0 la lumi\u00e8re des succ\u00e8s fracassants des g\u00e9ants am\u00e9ricains du Web \u2013 je devrais \u00e9crire du num\u00e9rique, les fameux GAFA (qui de Google ou de Apple sera la premi\u00e8re \u00e0 atteindre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[],"expertise":[37],"topics":[],"class_list":["post-2511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspectives","expertise-strategie"],"featured_image_src":"https:\/\/old.cofomo.com\/wp-content\/uploads\/2017\/09\/5_actions_pour_accelerer_votre_virage_numerique.webp","author_info":{"display_name":"admin9887","author_link":"https:\/\/old.cofomo.com\/fr\/author\/admin9887\/"},"yoast_head":"<!-- This site is optimized 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