{"id":12444,"date":"2026-01-27T06:29:00","date_gmt":"2026-01-27T11:29:00","guid":{"rendered":"https:\/\/www.cofomo.com\/?p=12444"},"modified":"2026-01-27T11:03:04","modified_gmt":"2026-01-27T16:03:04","slug":"evolution-de-notre-marque","status":"publish","type":"post","link":"https:\/\/old.cofomo.com\/fr\/perspectives\/evolution-de-notre-marque\/","title":{"rendered":"Une \u00e9volution de notre marque, fid\u00e8le \u00e0 qui nous sommes."},"content":{"rendered":"\n
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Partenaire de votre transformation.<\/strong><\/span><\/h2>\n\n\n\n

COFOMO d\u00e9voile aujourd\u2019hui une \u00e9volution de sa marque. Une d\u00e9marche qui s\u2019inscrit dans la continuit\u00e9 de notre parcours et qui refl\u00e8te avec justesse qui nous sommes, ce que nous faisons et la mani\u00e8re dont nous accompagnons les organisations dans leurs transformations num\u00e9riques et d\u2019intelligence artificielle.<\/p>\n\n\n\n

Depuis plus de 30 ans, nous sommes la force motrice derri\u00e8re les strat\u00e9gies et les projets d\u2019organisations ambitieuses partout au Canada. Cette \u00e9volution de marque vient traduire cette maturit\u00e9 et cette ambition, sans changer notre ADN.<\/p>\n\n\n\n

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\u00ab\u202fChez COFOMO<\/strong>, cette nouvelle identit\u00e9 est le reflet de notre \u00e9volution, mais surtout de notre ambition. Elle exprime plus clairement qui nous sommes aujourd\u2019hui et la mani\u00e8re dont nous souhaitons accompagner les organisations dans leurs projets de transformations num\u00e9riques et d\u2019intelligence artificielle.\u202f\u00bb<\/em><\/p>\n\n\n\n

Lyne Lazure<\/strong>
Pr\u00e9sidente et cheffe de la direction<\/p>\n<\/div>\n\n\n\n

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Une \u00e9volution naturelle.<\/strong><\/span><\/h2>\n\n\n\n

Cette nouvelle identit\u00e9 s\u2019inscrit dans une continuit\u00e9 r\u00e9fl\u00e9chie.<\/p>\n\n\n\n

Elle est le fruit d\u2019un parcours, d\u2019une maturit\u00e9 et d\u2019une volont\u00e9 claire de mieux exprimer ce que COFOMO est devenue au fil des ann\u00e9es. Une organisation qui a \u00e9volu\u00e9, tout comme les enjeux de ses clients, la complexit\u00e9 des transformations et les attentes envers un partenaire de confiance.<\/p>\n\n\n\n

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Au fil du temps, nous avons renforc\u00e9 notre expertise, structur\u00e9 notre offre, d\u00e9velopp\u00e9 des centres d\u2019excellence et affirm\u00e9 notre r\u00f4le comme partenaire strat\u00e9gique en transformation num\u00e9rique et en intelligence artificielle.

Cette \u00e9volution de marque vient donner une voix et une image \u00e0 cette r\u00e9alit\u00e9, tout en conservant les \u00e9l\u00e9ments fondamentaux de notre identit\u00e9, dont notre logo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Ce qui nous d\u00e9finit.<\/span><\/strong><\/h2>\n\n\n\n

Notre ing\u00e9niosit\u00e9 num\u00e9rique<\/span><\/strong><\/h3>\n\n\n\n

L\u2019ing\u00e9niosit\u00e9 num\u00e9rique<\/strong> est au c\u0153ur de notre identit\u00e9 et de notre diff\u00e9renciation.<\/p>\n\n\n\n

Chez COFOMO, elle se manifeste par notre capacit\u00e9 \u00e0 lire avec justesse les enjeux d\u2019affaires, \u00e0 comprendre la complexit\u00e9 des environnements technologiques et \u00e0 aligner les initiatives num\u00e9riques aux strat\u00e9gies qui comptent vraiment pour les organisations.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Elle repose sur trois piliers indissociables<\/strong><\/span><\/h3>\n\n\n\n
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Une approche qui fait la diff\u00e9rence.<\/strong><\/span><\/h2>\n\n\n\n

Notre approche va bien au-del\u00e0 de l\u2019int\u00e9gration de nouvelles technologies.<\/p>\n\n\n\n

Elle prend en compte l\u2019ensemble des initiatives<\/strong>, les processus,<\/strong> la culture<\/strong> et les r\u00e9alit\u00e9s <\/strong>propres \u00e0 chaque organisation. Plut\u00f4t que d\u2019imposer des solutions, nous privil\u00e9gions la collaboration, la clart\u00e9 des objectifs et l\u2019adaptation continue.<\/p>\n\n\n\n

Notre approche se d\u00e9finit comme suit:<\/strong><\/span><\/h3>\n<\/div>\n\n\n\n
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Une promesse claire.<\/strong><\/span><\/h2>\n\n\n\n

Notre promesse est simple, mais exigeante.<\/p>\n\n\n\n

Aider les organisations \u00e0 r\u00e9ussir leurs transformations et \u00e0 tirer pleinement profit de leurs initiatives num\u00e9riques et d\u2019intelligence artificielle, afin d\u2019en faire de v\u00e9ritables moteurs de croissance et d\u2019innovation.<\/strong><\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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Cette promesse repose sur une relation de confiance, un accompagnement attentif et une compr\u00e9hension fine de la r\u00e9alit\u00e9 propre \u00e0 chaque organisation. Elle se traduit par une pr\u00e9sence constante, des conseils \u00e9clair\u00e9s et une capacit\u00e9 \u00e0 intervenir avec justesse, au bon moment.<\/p>\n\n\n\n

Chez COFOMO, nous aspirons \u00e0 \u00eatre plus qu\u2019un fournisseur de services. Nous voulons \u00eatre un partenaire engag\u00e9, \u00e0 la fois strat\u00e9gique et tactique, qui accompagne les organisations \u00e0 chaque \u00e9tape de leur transformation, avec proximit\u00e9, rigueur et humanit\u00e9.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Une expertise au coeur de notre succ\u00e8s.<\/strong><\/span><\/h2>\n\n\n\n

Avec plus de 3 000 experts<\/strong> et professionnels, 4 bureaux <\/strong>et une pr\u00e9sence dans les secteurs \u00e9conomiques cl\u00e9s du Canada, COFOMO est dans une position unique pour piloter des transformations complexes et livrer des r\u00e9sultats durables.<\/p>\n\n\n\n

Parce que derri\u00e8re chaque strat\u00e9gie et chaque projet, il y a des experts. Et meilleurs sont les experts, meilleurs sont les r\u00e9sultats.<\/strong><\/p>\n<\/div>\n\n\n\n

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Ce qui fait de nous COFOMO.<\/strong><\/span><\/h2>\n\n\n\n
\"\"<\/figure>\n<\/div>\n\n\n\n
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Ce qui fait de nous COFOMO.<\/span><\/strong><\/span><\/h2>\n\n\n\n
\"\"<\/figure>\n<\/div>\n\n\n\n
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Et la suite.<\/strong><\/span><\/h2>\n\n\n\n

Cette nouvelle identit\u00e9 marque une \u00e9tape importante dans l\u2019\u00e9volution de COFOMO, mais elle ne constitue pas une finalit\u00e9.<\/p>\n\n\n\n

Elle vient poser des bases claires pour la suite de notre parcours. Une marque align\u00e9e sur notre vision, notre ambition et la valeur que nous souhaitons continuer de cr\u00e9er pour les organisations que nous accompagnons.<\/p>\n\n\n\n

Dans les mois \u00e0 venir, cette identit\u00e9 s\u2019exprimera \u00e0 travers nos contenus, nos prises de parole et notre nouveau site web, qui sera lanc\u00e9 \u00e0 la fin f\u00e9vrier. Il permettra d\u2019approfondir notre offre, notre approche et notre vision de la transformation.<\/p>\n\n\n\n

Nous sommes fiers du chemin parcouru. Et pleinement engag\u00e9s \u00e0 poursuivre cette trajectoire aux c\u00f4t\u00e9s de nos clients, avec la m\u00eame ing\u00e9niosit\u00e9 num\u00e9rique, la m\u00eame exigence et la m\u00eame proximit\u00e9.<\/p>\n\n\n\n

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lire le manifeste<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

COFOMO d\u00e9voile aujourd\u2019hui une \u00e9volution de sa marque. Une d\u00e9marche qui s\u2019inscrit dans la continuit\u00e9 de notre parcours et qui refl\u00e8te avec justesse qui nous sommes, ce que nous faisons et la mani\u00e8re dont nous accompagnons les organisations dans leurs transformations num\u00e9riques et d\u2019affaires.<\/p>\n","protected":false},"author":9,"featured_media":12594,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[],"expertise":[],"topics":[],"class_list":["post-12444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspectives"],"featured_image_src":"https:\/\/old.cofomo.com\/wp-content\/uploads\/2026\/01\/reunion_1-1.png","author_info":{"display_name":"Marilou Lagac\u00e9","author_link":"https:\/\/old.cofomo.com\/fr\/author\/marilou\/"},"yoast_head":"\nUne \u00e9volution de notre marque, fid\u00e8le \u00e0 qui nous sommes.<\/title>\n<meta name=\"description\" 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